Betty Crocker has released a new line of “Wicked”-themed baking mixes. In honor of the upcoming film adaptation of the Broadway musical, Betty Crocker now offers Mix-to-Reveal Cupcakes and Mix-to-Reveal Cookie Dough Pops.
While both are vanilla flavored, the color of the mixes are unknown until the ingredients are stirred together, revealing one of two “Wicked” colors: pink, a homage to Glinda’s favorite color, and green, a nod to Elphaba. These color-revealing mixes are a first for the baking brand.
Additionally, several long-standing Betty Crocker items will be released with packaging suggesting special Wickedly Better Together recipe pairings. These mash-ups include the Fantabulous Bookie, a combination of Betty Crocker’s chocolate chip cookie and triple chunk brownie mixes, the Thrillifying Cupcake, a pairing of yellow cake mix and fudge brownie mix, and the Outstandiful Cookie Pie, which is a union of chocolate fudge cake mix and vanilla frosting.
This Betty Crocker partnership marks yet another expansion of the “Wicked” movie brand. The film adaptation recently revealed a collaboration with Mattel, who will release a set of Glinda, Elphaba and Nessarose dolls, while a collaboration with LEGO will make four buildable “Wicked” settings available.
The Jon M. Chu-directed film of “Wicked” will be released in two parts; the first will premiere in cinemas on Nov. 22. The film will feature Cynthia Erivo as Elphaba, Ariana Grande as Glinda, Michelle Yeoh as Madame Morrible, Jonathan Bailey as Fiyero, Jeff Goldblum as the Wizard and Marissa Bode as Nessarose.
