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What is ad trafficking?

A quick overview of the ad-making process

Tyra Ann-Marie Wilson (Credit: Courtesy of the Pekoe Group)

Ads are a part of the fabric of our society. Everywhere you look, an advertisement is hidden in pretty pictures, shocking words or unique sounds. They are so commonplace in our world, we take them in almost subconsciously as we ride the train, drive to work or listen to music. But, how do they get from the creative minds who dream them up to subway walls, billboards or our headphones?

They go through an entire system within your ad agency.

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