We put on shows so that people can experience them — and we want as many people as possible to do so. Your ticketing data tells you how many people you’re reaching, but can also signal ways in which you can reach more.
In Part 1 of this series, I defined “the big four” terms — the foundational vocab of ticketing. In Part 2, I outlined terms related to timing. All of these words relate to how industry professionals measure sales. In this third and final part, we’ll review the basic ticketing phrases tied to marketing outcomes and strategies.
