You’re sitting at the table at your first advertising meeting. At some point, someone like me will give an update on “the numbers” — the ticket sales report, the lifeblood of any production.
I begin to talk through the data and people nod their heads and ask questions, but you’re wondering, “What is he talking about? I thought a wrap was a type of sandwich! And what’s an Arr-o-eye? ATP? Isn’t that some kind of recreational vehicle? What language is being spoken here and how do I learn it?” Here’s the first of three parts — a preliminary guide to some of the most important terms you’ll hear in reference to ticket sales.
The big four: wrap, advance, gross/net and ATP.
