TodayTix has temporarily rebranded itself as TomorrowTix, as the ticketing company launches new initiatives while waiting for theater to return.
Along with the new name, the company announced Tuesday a program to donate theater tickets to frontline workers. When Broadway and Off-Broadway shows reopen, the company will provide 1,000 seats for frontline workers and is asking for donations from patrons to subsidize additional seats.
Broadway theaters are currently closed through at least June 7.
