Pekoe Group

Personnel

Broadway advertising agency the Pekoe Group announces two new hires

,   and  Lee D'Amato

Insights

Defining ad metrics: impressions vs. reach vs. frequency

,   and  Gabriel Berkowitz

Industry

Why brand partnerships on Broadway have exploded — and how to leverage them

,   and  Ashley Lee

Insights

Retargeting vs. prospecting: Who are we talking to?

,   and  John A. Bourdierd

Insights

Tradition! Why Broadway campaigns can’t abandon traditional media

,   and  Cody Andrus

Insights

Breaking down 5 popular advertising design terms

,   and  Lauren Podhorzer

Insights

How Gen Z discovers entertainment today

,   and  Hannah Stober

Insights

The rise of Youtube as a Broadway advertising platform

,   and  Kayla Lopez

Insights

Beyond the fourth wall: finding audiences for immersive theater

,   and  Leah Barnet

Insights

Using actual audience reactions to build your ad campaign

,   and  John A. Bourdierd

Personnel

Broadway advertising agency the Pekoe Group announces seven staff promotions

,   and  Andy Lefkowitz

Insights

Where Broadway should be advertising in 2026

,   and  Dounia Benabdallah

Views

5 types of content shoots every Broadway campaign needs

,   and  Emily Mayo

Partnership

Paramount Hotel announces partnership with three Broadway shows

,   and  Lee D'Amato

Insights

How Broadway advertising budgets have changed over the past 20 years

,   and  Amanda Pekoe

Insights

Showing your Broadway colors: why color matters in advertising

,   and  Reginald Gordon