Insights What is user-generated content and how does it work for your marketing strategy? , and Sarah Pollock
Personnel Pekoe Group names new account director and senior digital advertising coordinator , and Lee D'Amato
Insights Who’s who on your advertising team: partnerships and promotions manager , and Brenna Corporal
Insights Why list management is just as important as lead generation in marketing , and Jessica Ferreira
Insights The traditional marketing funnel is out of date — here’s the model Broadway needs to use , and Toby Richkind
Insights Who’s who on your advertising team: digital advertising coordinator , and Dounia Benabdallah
Insights From Times Square to TikTok to TV: the many aspects of reformatting video advertising , and Brian Guillaudeu
