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Closer Look — News

Selling a show in London vs. New York

Producers Sonia Friedman, Lucas McMahon and more talk marketing strategies, critical reception and awards in the West End vs. Broadway.

,   and  Hannah Irene Rubenstein
10 min read
(L-R) Poster for the 2024 Broadway revival of “Cabaret” and poster for the 2021 West End revival of “Cabaret”
Closer Look — News — Broadway — West End — Sonia Friedman — Jon Thoday — Adam Speers — Lucas McMahon — Alchemation — SIX: The Musical — Operation Mincemeat — Cabaret at the Kit Kat Club

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