Owned media are all the methods of communication that your show... owns. Unlike paid media, you don't need to pay a media outlet (like the New York Times or Meta) to deliver your message to your following. And unlike earned media, you (not a journalist or critic) control the message. Today, we'll define a few examples of owned media that the Pekoe Group creates for our clients.
Website
The first owned media asset your show is likely to have is a website. Your website will be built bespoke for your show. As you know, a website allows fans to consume information, listen to the cast recording, find tickets and more. The style, information organization and content will be chosen and approved by you. A website can also collect data from its visitors, providing you with insights about who your ticket buyers are and how they behave on the internet. Your show’s website is a true, owned asset and a powerful way to connect with the world.
