The Broadway League, the national trade association for the Broadway industry, has set a date for Kids’ Night on Broadway. The annual audience development event will take place on Feb. 13. Select Broadway shows will offer free admission to theatergoers 18 or younger who are accompanied by an adult paying for a full-priced ticket.
Fourteen Broadway shows are participating for the 2024 edition, including “A Beautiful Noise,” “Aladdin,” “Back to the Future,” “Chicago,” “Hamilton,” “Harry Potter and the Cursed Child,” “Kimberly Akimbo,” “The Lion King,” “MJ,” “Moulin Rouge!,” “Spamalot” and “Wicked.” As both “SIX” and “& Juliet” have no performance scheduled for Feb. 13, they will host Kids’ Night on Feb. 14 and 15, respectively.
Some of these shows will offer talkbacks after the performance, in addition to distributing a special Kids’ Night activity book. A custom “My First Broadway Show” sticker will be available to young patrons experiencing their inaugural Main Stem viewing. Participating local restaurants will offer discounts, as well.
Launched in 1996, Kids’ Night has, in recent years, expanded to the road at select venues which host Broadway national tours. The program’s goal is not only to increase attendance by younger theatergoers, but to cultivate an early love of theater.
“Our latest research shows that the average age of a first-time Broadway theatergoer from New York City and NYC suburbs ranges between 14-15 years old,” said Charlotte St. Martin, president of the Broadway League. “Having younger audiences attend Broadway is sure to create special core memories where they develop a greater appreciation for the arts and hopefully become lifelong fans of Broadway.”
Additional information can be found here.
