Box office gross and attendance increased during week 37 of the 2024-2025 Broadway season. The collective take for the Main Stem’s 29 currently running productions totaled $31,199,599, which is a 5.4% increase from the week ending Jan. 26 (when the same number of productions were offered). Attendance grew to an almost identical amount (up 5.3%), with 259,126 admissions counted. During the second week of the two-for-one promotional NYC Broadway Week, capacity bumped 2.8%, with 94.3% of all available seats in theaters filled.