The Pekoe Group, a strategic and creative advertising and marketing agency for Broadway, Off-Broadway and touring shows, has named Jessica Ferreira as the company’s vice president.
Ferreira has been with Pekoe for 13 years as the director of marketing, supervising campaigns for productions such as Broadway’s “Six,” “Peter Pan Goes Wrong” and more. In her new role, Ferreira will be responsible for the agency’s strategic direction and operations.
Founded in 2009, the Pekoe Group is a certified women-owned business enterprise in New York City which, in addition to its theatrical clients, has worked with NYC-based restaurants and cultural institutions as well as the Mayor’s office of media and entertainment.
