SpotCo has announced two promotions. Callie Goff has been promoted to managing director, chief creative officer, having previously served as chief creative officer for the Broadway advertising agency. Stephen Sosnowski has been promoted from chief client officer to managing director, chief client officer. Goff and Sosnowski take over for former managing director Stephen Santore, who is leaving SpotCo after 16 years. Santore will remain with the agency through December as an executive consultant.
In her 14 years with SpotCo, Goff has led the agency’s social, copy and creative teams. She helmed the creation of numerous campaigns, including for this year’s Tony Award-winning Best Play, “Stereophonic,” as well as the Tony-nominated revival of “Gutenberg! The Musical!” and the Tony-nominated new musical “Suffs.” Goff will continue to manage all of SpotCo’s brand-building operations.
Sosnowski, who joined the agency 18 years ago, has cultivated client relationships while overseeing the strategy and execution of advertising campaigns for more than 125 Broadway and Off-Broadway productions. Sosnowski will continue to steer client relations and brand strategy, in addition to maintaining financial and operational oversight of campaigns.
“Callie has maintained and elevated the creative lifeblood that SpotCo was founded on, bringing new ideas, joy and support to the team and clients alike,” said Kiki Rathbun, SpotCo’s chief communications officer, in a statement. “Steve leads with passion, heart and a tireless support of our work and the people who make it happen. I can’t think of a stronger team to lead the business of SpotCo.”
“Our sole focus this season, and every season, will be to help Broadway thrive, and to build upon the incredible quarter-century of success that SpotCo has had,” Goff and Sosnowski told Broadway News. “We like to think our understanding of how to create iconic brands on Broadway is unmatched, and we’re thrilled to help continue that success for decades to come.”
