‘Phantom of the Opera’ opens lottery for tickets to final Broadway performance
A ticket lottery has been announced for the final Broadway performance of “The Phantom of the Opera.” The history-making musical will shutter on April...
Museum of Broadway to offer senior and student tickets
The newly opened Museum of Broadway, located in Times Square, has announced the offering of senior and student rates for entry.
Seniors, ages 65 and...
TKTS Booth at Lincoln Center to reopen
TDF is set to reopen its Lincoln Center TKTS booth on Sept. 6 at 11am.
Located within Lincoln Center’s David Rubenstein Atrium, the booth has...
TDF announces autism-friendly performances from “Wicked” and more
Theatre Development Fund (TDF) has announced the 11th season of the Autism-Friendly Performances (AFP) program.
These performances are geared towards individuals with autism,...
The Nederlander Organization acquires TixTrack, Inc.
The Nederlander Organization, one of the largest operators of live theaters and other venues in the United States, has announced the acquisition of TixTrack,...
Lucky Seat introduces white label digital lottery software
The digital ticket-lottery platform Lucky Seat has introduced white label software, that is now available to be integrated with box office ticketing systems for...
TodayTix launches 100K Seat Initiative to boost Broadway, Off-Broadway attendance
TodayTix has announced a 100K Seat Initiative to boost Broadway and Off-Broadway attendance.
The company is making 100,000 seats available for under $99, with 50,000...
‘Macbeth’ to offer more than 2,000 free tickets to students
This season’s revival of “Macbeth” will invite at least 2,022 students to attend the play for free, producers said Thursday.
The initiative, supported by Omega,...
Broadway ticket buyers make more last-minute decisions
As Broadway shows reopen, theatergoers are waiting longer to buy tickets.
Unlike prior seasons, many ticket buyers are purchasing Broadway tickets one to two weeks...
‘Trouble in Mind’ offers 300 discounted tickets to each Broadway preview performance
“Trouble in Mind” will offer 300 discounted tickets for each of its preview performances, in partnership with R&B radio station 107.5 WBLS-FM.
The Roundabout Theatre...
TKTS Times Square will reopen September 14
TDF announced Wednesday that it will reopen the Times Square TKTS ticket booth on Sept. 14 at 3 p.m.
The booth, which closed along with...
‘Six’ will resume Broadway performances on Sept. 17
"Six" will celebrate its long-delayed opening night his fall.
The musical will resume performances on Broadway starting Sept. 17, with an opening night planned for...
Jujamcyn Theaters switches ticketing platform to SeatGeek
Jujamcyn Theaters has switched its ticketing partner to SeatGeek.
Jujamcyn announced a multi-year deal Friday to use SeatGeek in its five theaters, rather than its...
TodayTix rebrands and launches new ticket program
TodayTix has temporarily rebranded itself as TomorrowTix, as the ticketing company launches new initiatives while waiting for theater to return.
Along with the new name,...
Broadway ticket holders look for refunds while awaiting further closures
Though Broadway has not yet shifted its April 13 reopening date, many ticket holders do not expect to return to theaters in the near...
Broadw.ai sees surge in ticketing questions amid Broadway shutdown
Broadw.ai, an artificial intelligence company that services Broadway ticketing and customer service platforms, is adapting its software to better respond to ticket buyers impacted...
Most Broadway box offices to close following shutdown
A majority of Broadway box offices at Shubert and Nederlander theaters have set closures following the shutdown of all Broadway shows through April 12.
According...
TodayTix to offer vouchers to customers with canceled tickets
TodayTix will offer vouchers to customers whose tickets have been canceled due to the Broadway shutdown, the ticketing agency said in a statement.
The vouchers...
Telecharge, Lincoln Center announce refund policies following Broadway shutdown
Telecharge will issue automatic refunds for tickets purchased to shows between March 12 and April 12.
This policy follows the announcement Thursday that all Broadway...
Rudin slashes ticket prices to $50 for all his productions
In an unprecedented move, producer Scott Rudin has cut all remaining ticket prices to $50 for all March performances of "To Kill a Mockingbird,"...
‘Flying Over Sunset’ announces Broadway digital lottery
“Flying Over Sunset” will launch a digital lottery beginning with its first preview on March 12, the production announced Monday.
Entries will be accepted online...
‘Plaza Suite’ announces Broadway digital lottery
The Broadway revival of Neil Simon’s “Plaza Suite” will offer a digital lottery through TodayTix, the production announced Monday.
A limited number of $39 tickets...
‘Mrs. Doubtfire’ announces digital rush policy for Broadway run
"Mrs. Doubtfire" has announced a digital rush policy for its upcoming Broadway run.
The musical, produced by Kevin McCollum and directed by Jerry Zaks, will...
‘Company’ announces one-time free ticket lottery, standing room policy
“Company” will host a one-time free ticket lottery March 7, the production announced Friday.
All 24 standing room tickets will be offered free of charge...
‘The Lehman Trilogy’ announces Broadway digital lottery
The upcoming Broadway production of “The Lehman Trilogy” will launch a digital lottery beginning with its first preview on March 7, the production announced...
‘Who’s Afraid of Virginia Woolf?’ announces Broadway digital lottery
The Broadway production of Edward Albee’s “Who’s Afraid of Virginia Woolf?” will offer a digital lottery for all performances, the production announced Thursday.
A limited...
‘Hangmen’ announces Broadway rush ticket policy
The Broadway production of “Hangmen” announced it will offer $39 rush tickets for its performances.
Rush tickets will be available at the Golden Theatre box...
‘Company’ announces Broadway rush and digital lottery
The upcoming Broadway revival of “Company” will offer $43 rush and digital lottery tickets for its performances, beginning with the first preview on March...
‘The Minutes’ announces digital lottery and rush tickets on Broadway
“The Minutes” will offer rush tickets and a digital lottery for its Broadway run, the production announced Monday.
Lottery tickets will be available between midnight...
‘Six’ announces 60 rush, lottery tickets during previews
“Six” will make 60 rush and digital lottery tickets available for each performance during its preview period.
The initiative, called Sixty Tickets for Six, begins...
‘Girl from the North Country’ announces digital lottery
"Girl from the North Country" will offer a digital lottery as well as rush tickets for each performance of its Broadway run, the show announced...
‘The Inheritance’ releases new block of tickets
"The Inheritance" has released a new block of tickets through June 7, 2020, the date of the 74th annual Tony Awards.
The two-part play, written...
‘Phantom of the Opera’ to sell tickets through Amazon Alexa
"The Phantom of the Opera" will now sell tickets through Amazon Alexa.
The musical has partnered with Broadw.ai, an artificial intelligence platform working with Broadway...
‘Slave Play’ launches new program of patrons gifting tickets
“Slave Play” is formalizing a model of gifting tickets to attendees who may not otherwise be able to see the play.
The program, called Broadway...
‘Jagged Little Pill’ announces digital lottery, rush policy
“Jagged Little Pill” will launch a digital lottery and a general rush policy for its Broadway run.
Beginning Tuesday, the musical will offer $40 digital...
‘Tina’ announces digital lottery ahead of first preview
"Tina — The Tina Turner Musical" has launched a digital lottery for $45 tickets.
The lottery, which is available through the Broadway Direct platform, will...
‘David Byrne’s American Utopia’ announces rush policy
"David Byrne's American Utopia" will offer $39 rush tickets through TodayTix, the show announced on Thursday, a day ahead of its Broadway run.
"American Utopia,"...
Broadway Roulette asks ticketbuyers to take a gamble
While theater die-hards may handpick their shows based on performers or creative teams, Broadway Roulette is catering to a different audience: those who just...
‘Hamilton’ to sell $10 tickets for all seats at Halloween performance
"Hamilton" is expanding its lottery program for Halloween night.
The Broadway show will play an 8 p.m. performance on Oct. 31 in which all available...
TKTS to display prices on boards at all locations
The Theatre Development Fund will now display ticket prices, rather than percentage discounts at all of TKTS booths.
The move, which began Oct. 1, follows...
‘The Book of Mormon’ announces the end of its in-person lottery
“The Book of Mormon” is ending its long-standing in-person lottery in favor of going all digital.
The lottery was one of the last in-person...
MTC expands $30 ticket program to 35 year olds
Manhattan Theater Club has expanded its $30 ticketing program to include members up to the age of 35.
The program, formerly known as 30 Under...
Lincoln Center TKTS booth to display prices, not discounts, on boards
The Theater Development Fund is making changes to its Lincoln Center TKTS booth as a trial run for its other locations.
Beginning Aug. 1,...
New York State passes bill requiring more transparency from ticket resellers
The New York State Legislature passed a bill Wednesday that takes aim at ticket resellers.
The legislation, which has been supported by the Broadway League...
Ken Davenport sells group sales business to John Gore Organization
Producer Ken Davenport has sold his group sales business, Your Broadway Genius, to the John Gore Organization’s Group Sales Box Office.
Stephanie Lee, president...
Show-Score to update reviews on site, give data to producers
Show-Score is updating how reviews appear on its site and providing new data on its members to producers.
The site, which assigns scores to Broadway...
StubHub announces Sukhinder Singh Cassidy as president
StubHub, the resale ticket company that recently announced a partnership with Roundabout Theatre Company, announced Sukhinder Singh Cassidy will be its new president and...
Manhattan man sentenced to 6.5 years in prison for ‘Hamilton’ ticket scheme
Joseph Meli was sentenced to six-and-a-half years in prison Tuesday after he pleaded guilty to charges of defrauding 130 investors in a proposed ticket...
Roundabout Theatre Company partners with StubHub on secondary ticketing
Roundabout Theatre Company has teamed up with StubHub as its official secondary ticketing partner.
The partnership, which the companies are calling "the first of...
What determines Broadway ticket pricing
As Broadway welcomes more first-time theatergoers, Mike Rafael is trying to figure out how to get them to come back a second time.
Rafael,...
Playwrights Welcome free ticket initiative reaches 100 theaters
Playwrights Welcome has broadened its free ticketing initiative for playwrights to include 100 theaters across the country.
The Playwrights Welcome initiative, created by Samuel...
U.K. ruling will not change StubHub’s operations in the U.S.
Despite changes to its operations in the United Kingdom, StubHub will not be disrupting the way it does business in the U.S.
Last week the Advertising...
How Ticketmaster’s Verified Fan platform is faring on Broadway
Ticketmaster’s Verified Fan has narrowed down the number of resellers to less than 5% of all tickets sold across all genres, but it still...
