Marketing

Insights

From scroll to seat: How digital ads turn tourists into ticket buyers

,   and  Dounia Benabdallah

Insights

Why you should care about programmatic digital out-of-home advertising

,   and  Toby Richkind

Insights

How to track your advertising payments in a complex digital media environment

,   and  Emily Huminski

Insights

How to translate tactics from the stage to your ‘for you page’

,   and  Sarah Pollock

Insights

Your campaign’s new MVP? Artificial intelligence

,   and  John A. Bourdierd

Insights

How to use AI to enhance your video creative

,   and  Ryan Meitzler

Insights

Some legal considerations before using AI to generate your artwork

,   and  Kelly Ganning

Insights

4 ways your ad agency’s design team should be using AI

,   and  Kelly Ganning

Personnel

Broadway advertising and marketing agency SpotCo announces staff promotions and new hires

,   and  Ruthie Fierberg

Insights

How AI is used in digital advertising

,   and  Amanda Pekoe

Insights

What is AI?

,   and  Christopher Lueck

Insights

Distinguishing social media management from content creation

,   and  Emily Fink

Insights

How to communicate with designers about the vision for your ad

,   and  Jade Kirdahy

Insights

How communication between marketing teams benefits your show

,   and  Jessica Ferreira

Insights

Building meaningful community engagement for theatrical productions

,   and  Danielle Burman

Insights

4 easy ways to put the ‘pro’ in ‘proofing’

,   and  Summer Hunter