Veteran Broadway producers combine to create MarMaxMedia production and development company
Tony Award-nominated producers Alexander "Sandy" Marshall and Mitchell Maxwell (previously operating as M Maxwell Productions) have merged and combined forces with writer-producer Giles Cole...
Digital marketplace The Broadway Exchange raises $2 million in seed funding
The Broadway Exchange, an online marketplace specializing in digital collectibles for live theater, has reached $2 million in seed funding. Christine Schwarzman of Broadway...
Aaliytha Stevens departs Broadway agency SpotCo after 20 years
Aaliytha Stevens, who has spent more than two decades with the advertising agency SpotCo, has left the company to take over as chief strategy...
How Broadway’s sole loyalty program reached $1 billion in ticket sales
Audience Rewards, the only loyalty program for Broadway, is celebrating two major milestones this month: reaching both its 15th anniversary and $1 billion in...
New subsidized rehearsal space opens to all artists at Theatre Row
Nonprofit organization Building for the Arts has announced that subsidized rehearsal space will now be offered at the Theatre Row Rehearsal Studios located in...
Jujamcyn Theatres to combine with Ambassador Theatre Group
Jujamcyn Theatres and International Entertainment Holdings Limited, the parent company of Ambassador Theatre Group (ATG), have decided to combine operations, according to a joint...
Situation Group launches new digital-transformation initiative
Broadway News has learned exclusively that Situation Group, a leading digital-marketing agency in the Broadway space, has launched a new business initiative called The...
Elena Chang named managing director of EDI initiatives at Theatre Communications Group
Theatre Communications Group (TCG) has announced that Elena Chang has been promoted to the newly created position of managing director of EDI initiatives. In...
Broadway advertising and marketing agency SpotCo announces new chief executives
SpotCo, an advertising, marketing and branding agency in the Broadway space, has announced the addition of two executives to the C-suite level. Callie Goff...
Theatre Communications Group appoints Kathy Sova and Erin Salvi co-publishers
Kathy Sova and Erin Salvi have been appointed co-publishers of the Theatre Communications Group’s TCG Books program, an independent trade publisher of dramatic literature.
Sova...
League of Live Stream Theater launched by two theater and tech entrepreneurs
Co-founders Jim Augustine and Oren Michels have announced the establishment of the all-new League of Live Stream Theater (LOLST), a nonprofit service intended to...
Applications open for NYC casino bids; Times Square location could be in the cards
On Jan. 3, the New York Gaming Facility Board unanimously voted to issue a request for applications for up to three new casinos in...
Broadway merchandise store One Shubert Alley will reopen on Dec. 17
The Broadway merchandise shop One Shubert Alley will reopen on Dec. 17. The store previously announced it would close permanently on Oct. 2, but...
Tech and design firm Theatre Projects names new members of strategic planning team
Theatre Projects, a firm largely known for space and technology design on Broadway and around the world, has announced new members of its strategic...
TodayTix Group acquires ticketing platform Goldstar
TodayTix Group announced Wednesday that it has acquired live events directory and ticketing platform Goldstar.
The development marks TodayTix’s fourth acquisition during the pandemic. The...
Theater district restaurants cautiously welcome back diners
Patrons are returning to restaurants in the theater district, but owners are still cautious about returning to full hours of operation.Â
Theater district standbys such...
Creative Goods launches QR-enabled buying program for Broadway merch
Creative Goods Merchandise has launched a new program allowing theatergoers to purchase merchandise from their seats.
Patrons can purchase items by scanning a QR code,...
NFTs come to Broadway in new venture by Seaview, Marathon Digital
Theatrical production company Seaview and social media agency Marathon Digital are bringing non-fungible tokens to Broadway.
NFTs are digital assets, including photos, videos, GIFs, tweets...
Shubert Organization acquires ticketing provider Showtickets
The Shubert Organization has agreed to acquire attraction ticketing provider Showtickets.com from Entertainment Benefits Group.
As part of the acquisition, announced Tuesday, Shubert will offer...
TodayTix Group acquires Broadway Roulette
TodayTix Group has acquired Broadway Roulette in its third acquisition in recent months.Â
Broadway Roulette, which selects Broadway shows for users that specify a date...
Theater district restaurants eye reopening after indoor dining approval
Joe Allen is planning to reopen on Oct. 15 following the announcement that New York City will allow indoor dining later this month.Â
Restaurants are...
TodayTix acquires review aggregator Show-Score
TodayTix has acquired theater review aggregator Show-Score.Â
As part of the deal, which closed mid-July, Show-Score will retain its own branding and website, while becoming...
Shetler Studios shuts down after 30 years
Shetler Studio and Theatres, a rehearsal and theatrical space in the Theater District, is ceasing operation after 30 years.
The closure, announced Wednesday, comes as...
Broadway businesses take a hit after theater shutdown
Broadway businesses are being gutted as revenue streams dry up due to the closure of the theaters.Â
Employers have been laying off staff members across...
The Drama Book Shop finds a new home, sets opening
The Drama Book Shop will reopen at a new space on 39th Street in March.Â
The book store, which has existed as a resource for...
Fox Stage Productions to merge into Disney Theatrical
Fox Stage Productions will be taken over by Disney Theatrical Productions beginning Wednesday.Â
The takeover comes after Walt Disney Company completed its acquisition of the...
TodayTix raises $73 million funding round
TodayTix has raised a $73 million funding round led by private equity firm Great Hill Partners, the ticketing company announced Thursday.
With the new funding,...
Shubert Organization and partners will bring a startup accelerator to Broadway
The Shubert Organization is teaming up with two partners to bring Silicon Valley to Broadway.
Alongside venture capital firm Exponential Creativity Ventures and tech...
Cirque du Soleil acquires production company behind ‘The Illusionists’
Cirque du Soleil Entertainment Group has acquired the production company behind "The Illusionists" magic show franchise.
The production company, The Works Entertainment, also owns...
Broadway awaits news of a possible tax break
Accountants are looking toward the new year to see if their lobbying efforts could give Broadway investors and producers another tax break.
Under a provision...
Broadway Roulette asks ticketbuyers to take a gamble
While theater die-hards may handpick their shows based on performers or creative teams, Broadway Roulette is catering to a different audience: those who just...
Concord Music acquires Samuel French to form large theatrical licensing company
Music publisher and licensor Samuel French has been acquired by Concord Music, which will form a new theatrical licensing company comprised of its recent...
Theater community rallies behind the Drama Book Shop
The theater community is reaching out to support the Drama Book Shop after a rent increase has priced the store out of its current...
Advance Publications to acquire theatrical producing company Stage Entertainment
Theatrical production company Stage Entertainment announced plans to be acquired by Advance Publications Inc., a U.S. media company that owns Condé Nast and Condé...
‘The Sisterhood of the Traveling Pants’ will get stage treatment
"The Sisterhood of the Traveling Pants" is being adapted into a stage musical by Blue Spruce Productions.
Scott Delman of Blue Spruce Productions has acquired...
Show-Score to update reviews on site, give data to producers
Show-Score is updating how reviews appear on its site and providing new data on its members to producers.
The site, which assigns scores to Broadway...
Tamar Climan launches new venture as independent producer
Tamar Climan, co-founder of Richards/Climan Inc., is launching a new company as an independent producer, Climan announced Tuesday.
Climan is currently working with Hal Luftig...
Helmed by David Richards, Richards/Climan Inc. rebrands as RCI Theatricals
General management company Richards/Climan Inc. has rebranded as RCI Theatricals as Tamar Climan is no longer with the company.
The name change is effective as...
Producer Hunter Arnold launches TBD Casting office
Producer Hunter Arnold and Stephanie Yankwitt, owners of TBD Productions, announced the launch of casting office TBD Casting Thursday.
The new venture, headed by Yankwitt,...
