Broadway’s box office saw a decline during the first week of January. Following a holiday period where multiple box office records were broken, 24 of the 26 currently running productions saw a gross decrease of over $100,000. For the week ending Jan. 7, Broadway productions took in $29,681,396, a 34.6% decrease from the week prior. Attendance for week 33 of the 2023-2024 season slipped 14.4% to 219,787 admissions. Capacity, however, remained nearly as high as the week before, with seats of all theaters filled 93%, compared to 95.8% during the week ending Dec. 31, 2023.
The drop in total gross is a typical occurrence for January as Broadway emerges from the tourism-fueled holiday weeks of December and heads into the historically lean winter weeks.
The comparable weeks in the 2022-2023 season saw a 28% drop in gross and 12% drop in attendance.
