“Water for Elephants” has announced a new ticketing initiative, dubbed the “Memory Maker Program,” which will offer subsidized tickets to students, underserved communities and senior citizens.
Set to begin on Sept. 24, the initiative is a partnership with several nonprofit organizations, including, but not limited to, Vet Tix, Broadway for All, Lower East Side Girls Club, R. Evolución Latina, Actors Fund Home, Maestra Music and New York Foundation for Senior Citizens.
Adapted from Sara Gruen’s novel of the same name, “Water for Elephants” chronicles a soon-to-be veterinarian and the chosen family he finds among a Depression-era traveling circus. Featuring a Tony Award-nominated book by Rick Elice and a score by PigPen Theatre Co., “Water for Elephants” opened on March 21 at the Imperial Theatre. The production received seven 2024 Tony Award nominations, including one for Best Musical and a nod for director Jessica Stone. A national tour will launch in 2025.
“Water for Elephants” is produced by Peter Schneider, Jennifer Costello, Grove Entertainment, Frank Marshall, Isaac Robert Hurwitz and Seth A. Goldstein.
