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Broadway’s box office remains steady while reaching peak capacity

For the week ending July 28, the 25 currently running shows grossed $31,287,760.

Aaron Tveit in “Moulin Rouge!” on Broadway, 2024 (Credit: Matthew Murphy)

Broadway’s collective gross remained consistent while attendance dipped during Week 10 of the 2024-2025 season. The 25 currently running productions earned $31,287,760, which is a slight 0.4% dip from the week prior — when two more shows were playing. 

Attendance had a more pronounced decrease, dropping 3.8% from the week ending July 21 to a total attendance of 240,301. Available seats in theaters were filled to 95.7%, marking not only the season’s highest capacity figure to date, but also seven consecutive weeks where capacity across the Main Stem exceeded 90%. (As a reminder, while attendance refers to the hard number of tickets collected each week, percent of capacity refers to how many of a theater’s available seats were occupied.) 

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