In a week during which six new productions played their first set of previews, the Broadway box office displayed significant gains in both gross and attendance. The 37 currently running productions grossed a collective $39,445,823 during the week ending April 7. This represented a 6.3% increase from the previous week and marks the second-highest-grossing week of the 2023-2024 season to date. Attendance-wise, Broadway enjoyed its best-attended week of the season, welcoming 305,211 Main Stem admissions. This figure is not only a 12.3% increase from the week ending March 31 but also indicates the first time attendance has surpassed 300,000 since the week ending Jan. 1, 2023. The seats of Broadway theaters were filled to 93.8% capacity, down 3.1 percentage points from the week prior.
The week ending April 7 also followed the historically high-grossing and well-attended Easter week. Gross-wise, this week bucked the usual trend of a decrease in revenue following the holiday. This week was the first post-Easter week to show an increase in collective ducats since 2012. While attendance has occasionally increased marginally in the week following Easter over the last ten springs (excluding 2020 and 2021), this year’s 12.3% increase is way above the average change in admissions of the time period of -1.2%.
