A number of Broadway shows were included among the winners of the 2024 Clio Entertainment Awards. Campaigns from advertising and marketing agencies RPM, Serino Coyne, Situation, AKA NYC, Marathon Digital and Super League all triumphed.
Founded in 1959, the Clio Awards recognize excellence in advertising, design and communication. The awards take its namesake from Clio, the Greek goddess of history. The Clio Entertainment Awards were established in 1971 by the publication the Hollywood Reporter. Among the awards given out are Gold, Silver, Bronze and Shortlist honors. Advertising and marketing for Broadway are judged as part of the Live Entertainment sector.
Among the 2024 winners, Broadway agency AKA NYC was best represented, taking home 11 awards for advertising of Broadway shows, including Silver Clios for the “New York, New York” audio visual campaign “Creating NYC Nostalgia for Broadway,” the “& Juliet” audio ad “The Only Thing Tragic Is Missing It,” an “Illinoise” interactive digital experience, the “Cabaret” campaign “Creating the World of the Kit Kat Club,” the “Gypsy” campaign “The Announcement Campaign That Gave Audiences a Tease,” the “Hell’s Kitchen” ad “The Campaign That Transformed ‘Hell’s Kitchen’ into a Broadway Sensation,” the “Water for Elephants” motion key art “A Leap of Faith” and the “‘Hell’s Kitchen’: Kaleidoscope” music video.
Additionally, AKA won Bronze Clios for the audio-visual campaign “‘Romeo + Juliet’ Announcement Sparks Online Frenzy” and the “Welcome to ‘Hell’s Kitchen’” behind-the-scenes docuseries. The agency was also shortlisted for its “Illinoise” key art.
Next up, with five Clio Award wins for Broadway advertising, was the agency Situation, winning Silver honors for the audio visual ad “Capturing the Magic of ‘Aladdin’’s 10 Years on Broadway,” the ad “Thrillifying Texts to Celebrate 20 Years of ‘Wicked,’” the campaign “3 Is the Magic Number for ‘Aladdin’’s 10th Anniversary” and the social media post “Defying Social Media Expectations for Wicked20.” Situation landed on the Clios shortlist for the “Aladdin” 10th anniversary key art “A Wish, or Two, or Three!”
Serino Coyne is the recipient of four 2024 Clio Awards for their efforts in Broadway advertising, taking home Gold honors for “Broadway Debuts at ‘Kimberly Akimbo’ Show Choir Nights” and the “Wicked” campaign “20 Years of Oz on Broadway.” Furthermore, Serino Coyne won a Bronze Clio for the “Jaja’s African Hair Braiding” campaign “Opening the Shop” and was shortlisted for the “Outsiders” key art “Staying Gold.” Additionally, Serino Coyne received a Silver Clio for the social media campaign “An Online Coven,” promoting the Off-Broadway comedy “Dracula: A Comedy of Terrors.”
Earning three Clio Awards for Broadway advertising was the agency SpotCo, which received a Gold win for the “Stereophonic” campaign “Recording in Progress,” a Silver award for the “Gutenberg! The Musical” social media ad “I Don’t Need to Hear Another Note!” and a Bronze award for the “Doubt” audio visual ad “Faith. Truth. Certainty.” Also with three wins for Broadway advertising was the agency RPM, triumphing with a Gold honor for the copywriting of “Beauty Is in the Vial of the Holder: Launching ‘Death Becomes Her the Musical,’” a Bronze award for “Keeping It Hot — ‘Chicago’ Campaign Refresh” and a shortlist notation for “Chandelier: Tituss Burgess in ‘Moulin Rouge! The Musical.’”
Rounding out the 2024 Broadway-related Clio winners is a pair of honors for the agency Marathon Digital, including a Silver prize for Organic Social Media Strategy of its “Stereophonic” campaign and a Bronze win for Organic Social of its “Outsiders” campaign. The agency Super League won a Bronze Clio Award for “Turning a Broadway Musical Into an Immersive World: The ‘Hamilton’ Simulator.”
Broadway around the globe was also recognized by the 2024 Clio Awards. Honors were given to the West End’s “Mrs. Doubtfire,” “Mean Girls” and “The Mousetrap,” the Broadway-bound “Stranger Things: The First Shadow” and “The Picture of Dorian Gray,” in addition to South Korea’s “Macbeth” and Australia’s “Hamilton.”
A full list of 2024 Clio Award winners can be found here.
