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Broadway League and Museum of Broadway will partner for ¡Viva! Broadway exhibit

The new display will honor Latiné and Hispanic heritage on Broadway.

The Museum of Broadway (Credit: Courtesy of the Museum of Broadway)

The Museum of Broadway has revealed its latest special exhibit. Through a partnership with the Broadway League, the trade association for the Broadway industry, the museum will next offer “¡Viva! Broadway: ayer, hoy y mañana” (“yesterday, today and tomorrow”). 

¡Viva! Broadway is a Latiné- and Hispanic-focused audience development program of the League; the Museum’s new offering will focus on the artistic contributions of the Main Stem’s Latiné and Hispanic community. The exhibit, which is presented with support from the Miranda Family Fund, will open on Sept. 15, the first day of Hispanic Heritage Month, and run through Oct. 15. 

“The Broadway League’s ¡Viva! Broadway initiative is excited to collaborate with the Museum of Broadway in celebrating Hispanic Heritage Month by highlighting the remarkable achievements of Latiné and Hispanic artists on Broadway through an immersive month-long exhibit,” said Jason Laks, the League’s interim president, in a statement. “Visitors will get the chance to see iconic pieces from favorite Broadway shows up close. Additionally, the month will feature a range of special events and panel discussions with distinguished Broadway performers and industry professionals.”

“We created the museum to educate, entertain and inspire guests of all ages to learn from the past to help build our collective future,” added Julie Boardman, executive producer and co-founder of the Museum of Broadway. “We are honored to partner with the Broadway League and thankful to the Miranda Family Fund to shine a light on the work of these trailblazing artists and bring ¡Viva! Broadway to life for multi-generations.”

Other recent exhibits curated exclusively for the Museum include “SIX: The Royal Gallery,” “All That Jazz: The Legacy of ‘Chicago’ the Musical” and “The American Theatre as Seen by Hirschfeld.” “‘Moulin Rouge! The Musical’ Spectacular Spectacular” is currently on exhibit through Sept. 8.

Co-founded by Boardman and Diane Nicoletti, the Museum of Broadway opened in November 2022.