As soon as Liz Curtis and Vanessa Williams signed on as producers of Broadway’s “A Wonderful World,” Curtis turned to her producing partner and said, “We’ve got to do this a different way.” As part of a larger producing team, Curtis and Williams have been attempting fresh strategies to market the Louis Armstrong bio-musical.
A Second Line parade from Times Square to Studio 54, where “A Wonderful World” plays, certainly made a splash for the show’s box office opening. Of recent box office-opening events, this one had the widest geographic reach. But a few-block radius seems to have only been the beginning. Before the end of 2024, “A Wonderful World” launched a pop-up art exhibit at the Wild Geese Gallery on Manhattan’sUpper West Side.
