What’s worse than finding a typo in the middle of a beautiful ad your team has released? It’s like getting all dressed up for a fancy event, and then having someone important point out that there’s food stuck in your teeth. Embarrassing!
Simple oversights like typos can have outsize consequences. Not only are they stressful, they can be wasteful of time and resources, and costly to correct. Plus, they will erode a viewer’s trust in the quality of your work and the product you’re promoting. For these reasons, it is imperative that our ads are error-free when they’re sent out to the world.
Here are some of my favorite tips and tricks for catching mistakes before they see the light of day.
