The development of new branding for a Broadway production is exciting. Finalizing your logo, solidifying the show’s look and feel and applying it across compelling assets like a website, merch, promotional videos, flashy billboards and your marquee make a production’s identity tangible. But what if I told you that people often overlook testing their brand imagery in the ways that actually generate the greatest impact?
The biggest imprint actually comes down to the smallest elements. Your social profile, ticketing images and smallest advertising banners will actually get the most views, clicks and impressions.
When developing a creative toolbox for an upcoming production, I never forget to test a show’s title at these highly trafficked sizes to make sure it’s legible and effective every step of the way.
