Alexander "Sandy" Marshall and Mitchell Maxwell (Courtesy of MarMaxMedia)

Tony Award-nominated producers Alexander “Sandy” Marshall and Mitchell Maxwell (previously operating as M Maxwell Productions) have merged and combined forces with writer-producer Giles Cole to form MarMaxMedia. This new production and development company will be dedicated to theatrical projects. MarMaxMedia will focus on Broadway, Off-Broadway and West End productions, with plans to generate content for live broadcasts, video-on-demand and streaming. 

Marshall recently produced Broadway’s “Ohio State Murders” and “Mike Birbiglia: The Old Man & The Pool.” Maxwell’s Main Stem producing credits date back to 1982 with “Blues in the Night,” the 1994 revival of “Damn Yankees” and, most recently, “Brooklyn.” Cole — who has been in business with Marshall since 2010 — is a British writer, producer and former actor.

MarMaxMedia has also announced the launch of a licensing division, which is headed up by Brooke Hoover. With this endeavor, the company will be able to give its content directly to third parties to be presented in regional venues.

The company also includes a U.K. arm, called MarMaxTheatricals LTD. MarMaxMedia’s first production will be presented in England in April. “When It Happens To You,” written by novelist and playwright Tawni O’Dell, will premiere at Riverside Studios. In September, the company will produce another of O’Dell’s plays, “Pay the Writer,” which will also go up at Riverside. In 2024, the company will produce “Written Out” in the U.K. in March 2024  under the direction of Tony nominee Jeff Calhoun.