VIP Pass digital collectible for Broadway's "Bad Cinderella" (Photo credit: Courtesy of MuseWorks Labs)

The Broadway Exchange, an online marketplace specializing in digital collectibles for live theater, has reached $2 million in seed funding. Christine Schwarzman of Broadway production company No Guarantees led the capital campaign, which has now extended the initial round of its funding venture by an additional $1 million.

The Broadway Exchange is owned by MuseWorks Labs Inc. This initial funding will go towards growing the platform’s user base as well as developments in its technology, marketing and content.

The company launched its beta experience in May 2022 and recently announced its first partnership with a Broadway show, “Bad Cinderella.” No Guarantees is a producer on the musical.