TodayTix has announced a 100K Seat Initiative to boost Broadway and Off-Broadway attendance.

The company is making 100,000 seats available for under $99, with 50,000 of those seats being offered for under $50. The tickets are available from May 17 through May 26.

The initiative is in response to continued recovery efforts from the COVID-19 pandemic and industry shutdown. It is designed to give locals and tourists alike greater access to this season’s shows.

“With the spring shows all open, the Tony nominations out, and people all over the country and the world making summer holiday plans, TodayTix felt this was the perfect time to offer unparalleled access to Broadway and off-Broadway’s best,” said Elizabeth Durand Streisand, vice president of brand and communications. “While Broadway experienced a devastating slowdown the past few years due to the pandemic, we want to use this opportunity to show everyone that theatre is back, and shows are more accessible than ever.”

TodayTix, founded in 2013, is an online ticketing platform and is part of TodayTix Group.