Broadway Across America and ticket buyers have donated $1 million to Broadway Cares/Equity Fights AIDS.
The amount came from ticket buyers who donated the value of their unused Broadway and national touring show tickets to the organization as well as a contribution from the John Gore Organization. The money will go to members of the theater industry battling HIV/AIDS, COVID-19 and other illnesses, as well as to anti-racism and social justice organizations within the industry.
“We are overwhelmingly grateful for the staggering generosity of our ticket buyers,” said John Gore, owner and CEO of the John Gore Organization. “It is wonderful to see thousands of individuals making the choice to support those in need.”
During the shutdown, individuals who purchased their tickets from a John Gore Organization platform, including Broadway.com, were given the option to donate the value of their ticket, rather than return it.
“Because of every theater fan who chose to support this kind-hearted effort and all our friends at Broadway Across America and Broadway.com, countless people are now receiving healthy meals, lifesaving medication and emergency financial assistance,” said Tom Viola, executive director of Broadway Cares/Equity Fights AIDS.