The Theatre Development Fund has launched a fundraising campaign to try to support the not-for-profit while theaters are closed.
TDF’s revenue stream has been cut-off as the ticketing program relies on the service charges for tickets at the TKTS booth as well as handling fees as part of its discount ticketing program for 85% of its revenue, according to executive director Victoria Bailey. The TDF Lifeline Campaign seeks to raise $500,000 by June 30.
In March, the organization announced it had laid off temporary and part-time workers and cut pay for full-time employees.
“We have launched this fundraising campaign to help TDF weather this difficult time as we develop new ways to work with our constituents digitally, and plan for the major work ahead when theatres reopen and need audiences,” Bailey said in the press release. “The cultural sector will play a vital role in rebuilding New York City, and TDF is committed to being there to support the effort in every way we can.”