“Harry Potter and the Cursed Child” will host a series of House Pride Night events at specified performances in February and March, the production announced Friday.
The two-part play will hold costume and trivia contests and souvenir pin giveaways related to one of the four Hogwarts houses: Gryffindor, Hufflepuff, Ravenclaw and Slytherin. These events will be held ahead of four upcoming performances of Part 1: Hufflepuffs on Feb. 13, Slytherins on Feb. 20, Gryffindors on Feb. 27 and Ravenclaws on March 5.
The first 100 audience members who arrive early to these performances will receive the opportunity to participate in Harry Potter trivia with Broadway cast members. All audience members will receive a pin and the opportunity to enter the house-themed costume contest.
This is the latest in a series of recent promotional strategies for “Harry Potter,” including updated branding and a new trailer released this past October. These rebranding efforts came after the play, which opened at the Lyric Theatre on April 22, 2018, saw its average ticket price begin to drop below $100 in the week ending Sept. 8, 2019.
The production saw its lowest week in grosses in the week ended Nov. 24, 2019, with the play accruing $930,990. Grosses picked up around the holiday season, with the production bringing in $2 million, or 110% of its gross potential, in the week ended Dec. 29.
Post-holiday season and leading into the tough winter months, the grosses for “Harry Potter” have been on a decline, with the production most recently bringing in $1.15 million in the week ended Jan. 12.
Correction: A previous version of this article misstated which nights the house events would be held. It has been corrected.