Broadway Across America has entered into a partnership with Broadway Grand Rapids and Michigan State University’s Wharton Center for Performing Arts.
As part of the partnership, Broadway Across America will provide programming, operations, ticketing and marketing support for the two theaters as they present touring Broadway productions.
“Our goal is to bring Broadway to fans and fans to Broadway,” said John Gore, owner and chief executive of the John Gore Organization, the parent organization of Broadway Across America. “We are thrilled to be working with our new partners in Grand Rapids and East Lansing to bring the very best of Broadway to Michigan audiences.”
