Nederlander National Markets LLC, one of the largest operators of legitimate theaters and music venues in the U.S., has merged with Jam Theatricals Ltd., one of the largest presenters and producers of Broadway shows in the U.S.
Steve Traxler, formerly the president and chief executive of Jam Theatricals, will stay on in the new company as director of strategy and integration, overseeing subscription seasons in 26 cities. The new company will retain the Nederlander name.
As part of the merger, the National Theatre Group will become a Nederlander company and will continue to operate the National Theatre in Washington, D.C.
“Nederlander is a family company established over 100 years ago. Over the past 25-years, Steve Traxler has built a company of quality with similar core values that makes this combination a perfect fit,” James L. Nederlander, president of Nederlander National Markets LLC, said in a statement. “I am so pleased to welcome Steve and the entire team of Jam Theatricals into our family.”
“Nederlander has always been a pioneer in the industry of live entertainment. They are the gold standard when it comes to patron experience and audience development,” Traxler said. “I am so pleased to maintain a key leadership role and continue working with my entire staff.”