Betsy Dollinger, a veteran Broadway marketer, has signed an exclusive consulting contract with producing company Alchemation.
Founded by Kevin McCollum, Alchemation’s projects include the upcoming “Six,” “Mrs. Doubtfire,” “The Devil Wears Prada,” “The Notebook” and the current tour and Off-Broadway run of “The Play That Goes Wrong.” Dollinger will oversee marketing efforts and strategic partnerships for those shows.
Before coming to Alchemation, Dollinger was the head of bdb productions and marketing, overseeing strategy and partnerships for clients including “Wicked,” “Annie” and “Penn & Teller.”
She was previously the director of casting and creative development at National Artists Management.