For a typical producer, the phrase “somewhere that’s green” — to quote one of the best-known ballads from “Little Shop of Horrors” — refers to one place, and one place only: Broadway. If a producer is lucky enough to have the (admittedly rare) alignment of material and stars, the exclusive fiefdom of its 41 houses is where fortunes are made; careers launched; and legends, financial and creative, affirmed.
And so when a revival of Alan Menken and Howard Ashman’s “Little Shop” was announced this past summer, backed by a cadre of experienced Broadway producers and a starry cast, one thing stood out: The musical would run at Off-Broadway’s Westside Theatre, where it opens Oct. 17 and is selling tickets through Jan. 19, 2020.