"SpongeBob SquarePants" is one of the new shows participating in Broadway Week. (Photo: Joan Marcus)
As Broadway readies for the winter downturn, 19 shows have opted into NYC Broadway Week. During the week, the 19 shows are offering select tickets in a two-for-one deal, in a partnership between The Broadway League and NYC and Company, the tourism and marketing organization for the city, which helps advertise the program. The promotion, which began in 2011, is meant to boost sales and the local economy during a slow tourism period in the city. “This is an effort really to help Broadway during a key need-period,” said Chris Heywood, senior vice president of global communication at NYC and…

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